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Despite the
prevalence of social norm messages to drink alcohol
responsibly, they do not always reach their targeted
audience; further, cities have only limited resources to
address the consequences of irresponsible use of alcohol and
intoxication.
So what can
communities do? This presentation will focus on the use of
readily available data sources and simple geographic
information system (GIS) technology to create thoughtful,
manageable and effective interventions into our communities.
Such interventions can achieve real changes in community
understanding of alcohol-related problems and individual
behavioral changes among those that drink and those that
facilitate alcohol consumption. |
