Small, independent bars, restaurants and clubs often act in isolation from, and in competition with, other alcohol-licensed businesses. Without unified standards for professionalism and a representative voice, they are challenged to succeed as a whole. A licensee association can improve information-sharing amongst licensees and serve as a liaison to regulatory and policy makers to streamline communication. Benefits include a central point for resources, mentoring, discounted supplier and business services and training, including responsible beverage service, food handler certification, orienting new businesses and door security training.